Benefits of Breastfeeding

WIC Provides Breastfeeding Help

Clients can receive breastfeeding help and support from WIC. All staff members at each clinic are dedicated to helping all women breastfeed. Breastfeeding Peer Counselors are also ready to help. WIC helps clients learn:

  • Why breastfeeding is the best start for baby
  • How to latch baby on correctly
  • How to correct breastfeeding problems
  • How to increase breast milk supply
  • How to breastfeed while working
  • How to pump and store breast milk
  • A father’s role in supporting breastfeeding
  • …and much more.

Breastfeeding women can also receive breastfeeding aids to own or borrow free of charge, if they are eligible. WIC employees trained in breastfeeding can determine eligibility for:

  • Electric breast pump
  • Electric breast pump for moms in school or working
  • Hand breast pump
  • Different sized breast pump flanges
  • Breast shells
  • Supplemental Nursing System (SNS)
  • Baby cup feeders

For Utah County WIC clients call the Breastfeeding Warmline 801-851-7312 for questions and help with breastfeeding.

WIC Provides Food Assistance

WIC provides food vouchers each month that are used in local grocery stores to buy nutritious foods. WIC foods include:

  • Fresh fruits and vegetables
  • Iron-fortified cereal
  • Infant baby foods
  • Whole grain rice, bread, tortilla and pasta
  • Eggs
  • Cheese
  • Milk
  • 100% juice
  • Peanut butter
  • Dried beans or peas
  • Iron-fortified infant formula
  • Canned fish, for exclusively breastfeeding mothers

WIC foods must meet certain nutritional requirements. Each of the WIC foods is rich in one or more of the nutrients:

  • Protein
  • Calcium
  • Iron
  • Vitamin A
  • Vitamin C

It has been shown that low-income families do not eat enough of these nutrients. WIC foods help participants meet their nutritional needs. This is very important during pregnancy, breastfeeding and first five years of age. This is a critical period of growth and development.

Different food packages are issued to different clients to help meet their needs. You may receive different foods depending on if you are breastfeeding or not. A woman, infant, and child will each receive different food packages. A WIC nutritionist will determine which food package you will receive.

WIC Provides Education

Clients receive individual nutrition counseling and nutrition classes. There are many things to learn about nutrition, exercise, and health. Each person can always find something to work on. A WIC nutritionist can help answer questions for you and your family.

Some of the topics clients can learn about are:

  • Healthy eating during pregnancy for mom and baby
  • Breastfeeding
  • Infant and child nutrition
  • Shopping on a limited budget
  • Stages of child development
  • The importance of childhood immunizations
  • Tips for pregnant teens
  • Common infant problems, such as colic, constipation, and crying
  • and much more!

Always talk to your WIC nutritionist about questions that you have for your family. They can help you find answers to your questions or can refer you to someone else who can!

Referrals to Other Agencies

WIC refers clients to a variety of health and social services programs. These agencies provide additional services that may be helpful to you and your family. At your WIC appointment you can feel comfortable asking questions about any needs you have. If WIC employees are not the experts on the subject they will refer you to someone who is.

WIC refers to programs such as:

  • Child care
  • Dental services
  • Employment
  • Family planning
  • Food banks
  • Food Stamps
  • Health
  • Immunizations
  • Literacy services
  • Medicaid
  • Prenatal care
  • Substance abuse

WIC Makes a Difference!

WIC saves lives and improves the health of millions of women, infants, and children every year. WIC does make a difference! Studies from Food Nutrition Services (FNS) and other non-government groups prove this. It is one of the nation's most successful and cost-effective nutrition intervention programs. 

WIC provides nutritious foods, nutrition education, and referrals to health and social services. When participants receive these benefits they also often see improvements in health. Studies show improved outcomes and practices in WIC participants of the following:

  • Birth outcomes and savings in health care costs
  • Diet and diet-related outcomes
  • Infant feeding practices
  • Immunization rates
  • Regular source of medical care
  • Nutrition Status before Pregnancy

Learn More


North County WIC Clinic

599 South 500 East
American Fork, UT 84003

801-851-7329 (fax)

Provo WIC Clinic

151 South University Ave Ste 2100
Provo, UT 84601

801-851-7303 (fax)

Orem WIC Clinic

816 N 980 W
Orem, UT 84057

801-851-7346 (fax)

South County WIC Clinic

910 E 100 N, #125
Payson, UT 84651

801-465-0911 (fax)