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UCHD campaign to use social media to target Hispanic teens

(FEBRURARY 10, 2010) -- On Saturday, February 13th a free Film-Makers Workshop will be offered to help Hispanic teens in their efforts for a YouTube Traffic Safety Video Contest. "We want to reach out to the Hispanic community, and help teens in creating their own videos to help educate others on traffic safety issues," said Carrie Bennett, Utah County Health Department Injury Prevention Program coordinator. This campaign focuses on using social media to educate Hispanic teens on a variety of traffic safety topics in efforts to reduce motor vehicle injuries and deaths. "We hope that teens will get excited to be involved. We have provided data as well as video equipment for their use. Now we want to tap into their own creativity and incite to help inspire them to create their own videos to encourage safe driving behaviors."

Utah County Hispanic teens ages 14-18 years old are being asked to create 30 to 60 second videos focusing on subjects such as seatbelt use, distracted driving, impaired driving or drowsy driving. Prizes of $1,000, $600 and $400 will be given for the top videos. The deadline for submission is March 1st, and more information can be found at hispanichighwaysafety.pbworks.com.

Guest speaker Alexandra Domingues will also share the tragic story of the loss of her son Kevin Santos due to a motor vehicle collision in 2008. Kevin Alexander Mendes dos Santos was only 15 years old and attended Provo High School.

While the focus will be to help teens to learn techniques and get ideas for their own videos, the event on Saturday is open to everyone. It will be held 11 a.m. to 1 p.m. at the Utah County Health and Justice Building (151 S. University Ave, Provo).